"The Rum Diary is one that I feel should be promoted a lot differently than most films. Of course, there's the press junkets and the premieres and whatnot. But Hunter used to go and do talks at colleges and things like that. I feel like I want... to get in a bus and drive to three, four different schools, and go and talk to people." Johnny Depp on his plans to promote the movie adaptation of his late pal Hunter S. Thompson's book.