Johnny Cash's poignant Hurt video has been named the promo of the decade by Rolling Stone magazine readers.
The Mark Romanek-directed film, which accompanied Cash's Nine Inch Nails cover, featured the late country music legend looking back over his life.
The video beat Crazy by Gnarls Barkley and Beyonce's Single Ladies (Put A Ring on It) to top the new list.
Also making the top five were 99 Problems by Beyonce's husband Jay-Z and Queens of the Stone Age's Go With the Flow.