Marc Duval is struggling to support his family in France as he is faced with an increased financial pressure. However, he is offered a chance to better his life by moving to the Gibraltar off the Spanish coast and becoming a spy for French customs for a more than reasonable income. Unfortunately, the job is not without its risks as he must go undercover as a trustworthy confidante to formidable cocaine smuggler named Claudio Lanfredi. With this operation comes plenty of temptation into a lifestyle of unmatchable luxury, but when border patrol makes a move to arrest Lanfredi, Marc is forced to hide himself and his family from the wrath of Lanfredi's Columbian drug trafficking associates. It soon becomes clear that Marc has to decide what's worth dying for; his family or his job?
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Real life hip hop stars Pras and Ja Rule star as an ambitious young rapper and his violent best friend/producer in "Turn It Up," a film spawned by Pras' song "Ghetto Superstar," which appeared on the soundtrack for Warren Beatty's bold political satire "Bulworth."
But while these two recording artists do a sincere and effective job making their characters feel true-to-life and depicting the ugly side of the rap label biz, the movie adheres to a formula of "money, drugs and 'hos" (to quote Ja Rule's character) that is neither ambitious nor bold.
With a pretty standard edge-of-the-ghetto backdrop and a plot concerning what Pras' perfectionist proto-rapper is willing to do to make his dream come true, "Turn It Up" mixes the predictable (a ruthless drug kingpin, a pregnant girlfriend, an absentee father looking for redemption) with a few Hong Kong-style shootouts that making killing look cool as long as you're killing people less moral than yourself.
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