A fragrance advert showing rap mogul SEAN 'DIDDY' COMBS in bed with two scantily clad women has been pulled, after being deemed too racy for department stores.

The steamy commercial depicted the hip-hop star in bed with two models, in a situation which implied the threesome had enjoyed sexual relations.

But the Estee Lauder publicity drive was thought inappropriate for family stores, and a new shoot with just one model has replaced the raunchy original.

John Demsey, global president of Estee Lauder, says, "It is unfortunate that some people were so uncomfortable with something with that much sexual presence. But we stand by it."

The original image will remain on billboards.