Picture - Joan Rivers New York City, USA, Monday 17th August 2009

Joan Rivers Monday 17th August 2009 New York City, USA (1 Picture)

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Joan Rivers
Photo credit: Joseph Marzullo/WENN.comRIVERS ROMANCING SOFT-PORN PUBLISHERComedienne Joan Rivers' love life has taken a funny turn - she has fallen for the man behind the Perfect 10 soft-porn empire. Norm Zada, 59, admits he has been in love with 76-year-old Rivers for over 30 years after meeting her backstage at a comedy show. He told her about his lasting crush when he became a subject on her new TV show How Did You Get So Rich - and Rivers was so taken by his loyalty she agreed to date the former mathematics professor-turned-publisher. What makes the odd romance even odder is Zada made a name for himself by refusing to work with cosmetically-enhanced models - and now he's dating perhaps the world's poster woman for nips and tucks. Zada reportedly launched Perfect 10 in the mid-1990s after a friend was rejected from the pages of Playboy magazine because her proportions did not fit the magazine's tastes. But despite his own personal taste for 'real' women, Zada has always found Rivers "intriguing" and "fascinating". And Rivers isn't Zada's first funny gal - he briefly romance beloved comedienne Lucille Ball. "Maybe you wouldn't call it dating, but we were very close. I would call over regularly to visit Lucy when she was married to Gary Morton. "Joan is actually a lot funnier in person than Lucy. I loved Lucy, I adored her, she was an amazing lady, she was the nicest most humble person, but incredibly funny in person she was not. Joan Rivers is in a class by herself." And he brings something else to the table as a potential suitor - he can manage Rivers' money: "We're going to have fun together because I'm going to love talking to her and hopefully she won't hate talking to me. "I'm not a dumb guy either, so maybe I could educate her a little bit on economics and things like that, because I am a money manager." Rivers has confirmed the romance; her publicist tells WENN, "Joan is dating Norm Zada." 2#122#Caption Writer=SJ


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Next Joan Rivers Slideshow: comedienne Joan Rivers and her new boyfriend, Norm Zada, whom she met while taping her new show 'How'd You Get So Rich?' leaving Michael’s restaurant after having lunch - New York City, USA - Monday 17th August 2009



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