Smile charts the progress of a round of finals for the fictitious Young American Miss pageant being held in Santa Rosa, California. The civic force behind this event is a community-minded car salesman named Big Bob Freelander (Bruce Dern), a yokel with good intentions, an abiding optimism, and an inexhaustible reserve of clichéd bromides about the importance of a positive attitude. Brenda DiCarlo (Barbara Feldon) acts as pageant coordinator and den mother to the young contestants; her husband Andy's suicidal tendencies are exacerbated, rather than quelled, by all the forced goodwill she radiates and by the pageant's general, bright, can-do American vibe. Big Bob, especially, finds this mystifying - what on Earth is there to be blue about in a land of such copious opportunity and beautiful young women such as ours? - and the best advice he can muster for his desperate friend is to "go out there and have some fun."
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