It begins innocuously enough in the film's prologue which states, "It is safe to assume that nowhere in the length and breadth of this great continent of ours can be found a more desirable residence than Black River Falls." Then we hear what sounds like a gunshot but is in fact a camera flash, next we see the dead body of a little girl being put in a casket, then the credits come up, and next we see the awkward image from the ground looking straight up at a pair of dangling feet of a man who has hung himself. At this point it's obvious the film will take its title literally.
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The teaser promises plenty of scares when 'IT' hits theatres later this year.