When 20.02.2014

American singer Jewel talks to reporters and poses for pictures at the Swiffer Sweep & Trap launch photocall in New York. She is also seen posing with one of the new floor cleaners and sweeping up what looks like spilt cereal.

Her collaboration with the cleaning brand came about when she wrote and sang a cover version of the popular 'Clean-Up Song' as they set about launching their new cleaning technology which promises to make sweeping floors quicker and easier. 'When it comes time to clean up, I look for tools like the Sweep & Trap that makes it efficient and easy, leaving me with more time and energy to play with my son', she previously stated.

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