Jessica Simpson is to release a range of watches.
The singer-and-actress - who already has her own line of clothes and perfume - is keen to add to her collection by creating some stunning timepieces.
She said: "Collecting watches, both vintage and new, has been a hobby of mine for some time so adding watches to the collection was a natural extension."
Jessica, 29, has teamed up with jeweller Pascal Mouawad - who collaborated with Nicole Richie on her House of Harlow 1960 fashion range - to develop the watches, which will include 35 designs.
The timepieces will all be based on Jessica's personal style and will vary from classic faces with a leather strap to elaborate jewellery-inspired looks.
The watches will retail from $60-$250 and will be available in department stores and at jessicasimpsoncollection.com.
Last year, Jessica launched her latest fragrance, which was inspired by falling in love.
Talking about Fancy Love, Vince Camuto - CEO and founder of the Camuto Group, which holds the global license for all Jessica's brands - said: "Jessica loves The Feeling of being in love, she is a romantic girl. The fragrance was inspired by love. And she's inspired by love."