Singer Jessica Simpson's swimwear line is getting a boost from Donald Trump - her bikinis will be worn by the business mogul's Miss USA beauty pageant contestants as they battle it out for the prized crown this Sunday (19Apr09).
Bosses at Trump's Miss Universe Organization are teaming up with Simpson, who has designed $104 (£70) white and gold string bikinis specially for the contest.
Simpson, who debuted the line less than two years ago, has also designed $88 (£59) bright green string bikinis, modelled by the beauties during a pre-pageant photo shoot in Las Vegas, Nevada.
When asked why the company chose Simpson as their swimwear designer, Trump's spokesperson said: "Why not? They're fabulous swimsuits."