Jessica Simpson has announced plans to launch her own new luxury line, just a day after unveiling a second fragrance product range.

The IRRESISTIBLE singer will introduce her new lifestyle brand at industry trade show MAGIC next week (ends18FEB05) in Las Vegas, reports MTV.

The pop beauty will meet with top retailers to sell her lines SWEET Kisses, the JS COLLECTION and PRINCY, which is also her nickname.

The lines will include sportswear, shoes, sneakers, jewellery, hair care, perfume and even accessories for the home.

Simpson says in a statement, "Now with the launch of my own brand I will be able to share my love of fashion and my lifestyle with my fans... I am loving this new part of my life."

The products will be available in the autumn (05).

11/02/2005 03:10