Jessica Biel's brother has taken aim at the actress' boyfriend Justin Timberlake in two sarcastic online videos, accusing the pop superstar of failing to promote his own liquor.
The A-Team beauty's younger sibling - who, ironically, is also called Justin - used to work for Timberlake's 901 Tequila company and he recently shot two clips in which he attacks the singer for not doing more to advertise the fledgling brand.
In the videos, which were posted on Justin Biel's Facebook.com page, he rants, "I've been waiting for (Timberlake) to do something with this f**king brand - make a song about it, put it in a god damn video, hold it up, take some pictures, I don't care - just do something because we're dying on the motherf**king vine here!"
He even offers up his own idea for possible slogans, adding, "901 Tequila... so god damn exclusive our own Ceo doesn't even drink it."
But Biel has since played down the controversy, insisting it is all part of a joke.
An update on his Facebook page reads: "For all you knuckleheads that haven't figured it out. This is just a joke. hahah. Got ya."
And representatives for 901 Tequila have also dismissed rumours of a scandal, claiming the clips are part of an upcoming viral advertising campaign which was leaked without authorisation.
A spokesperson tells Tmz.com, "Justin Biel's video was intended to be one in a series of videos created by 901 Tequila employees (including the brand owner) as part of a larger viral marketing campaign slated for the end of December. It was released prematurely without our knowledge and prior to the final edit."