THE SOCIAL NETWORK star Jesse Eisenberg has another reason to thank internet mogul MARK ZUCKERBERG - Facebook.com has boosted the popularity of the actor's own wordplay website.
The 27-year-old actor is the toast of Hollywood for playing computer wizard Zuckerberg in the hit film, a role which has won him his first Academy Award nomination.
But Eisenberg has another link to the social networking phenomenon - Facebook now hosts the online analogies site he started up three years ago.
And the actor admits his One Up Me game only became popular when it was incorporated into Facebook so users could play their friends on the site.
He explains, "It's the final nail in the irony coffin. It's finally successful because of Facebook. In the same way I'm in a popular movie because of Facebook."
One Up Me is now run by Eisenberg's cousin, a Facebook employee.