A trademark application for the strange name was reported by BuzzFeed.
The new Amazon motoring show to be presented by Jeremy Clarkson, Richard Hammond and James May might be getting a rather bizarre title. Legal documents unearthed in a new report suggest that the upcoming show might have the name ‘Gear Knobs’. Okaaaay…
A trademark application, filed two weeks before the former ‘Top Gear’ trio announced their new deal with Amazon’s Prime Instant Video service on July 30th, was discovered by BuzzFeed. This suggests that Clarkson and co. will not only be sticking with the kind of laddish humour that’s made them globally popular, but have also decided to annoy their former BBC employers in the process.
Clarkson's new Amazon motoring show could have an extremely bizarre title
In mid-July, Clarkson’s solicitors Olswang registered the trademark ‘Gear Knobs’, applying for the use of the words in relation to television shows and any amount of merchandise relating to cars and driving. The application was registered via a shell company related to Olswang, Newincco 1361, which also submitted the variant spelling ‘Gear Nobs’, which is even more shriekingly unsubtle.
The firm has acted similarly on behalf of Clarkson in the past, when they set up the company Bedder 6 Ltd. to control ‘Top Gear’s lucrative merchandise rights and revenue. When they sold this company to the BBC in 2012, it made the ‘Top Gear’ trio plus executive producer Andy Wilman extremely rich overnight.
Wilman followed Richard Hammond and James May out of the BBC door a few months after the corporation dropped Clarkson, after an investigation found that he had assaulted one of ‘Top Gear’s crew members in an argument while they were filming on location in the north of England earlier this year.
The BBC has announced that BBC Radio 2 DJ Chris Evans will be taking over the re-vamped ‘Top Gear’ when it returns, while Clarkson and his fellow presenters recently unveiled a £160 million deal to make 36 episodes of a new motoring show for Amazon. The deal will reportedly see Clarkson earn nearly £800,000 per episode.