Moss lost her $1.8 million (GBP1 million) contract with H+M yesterday (20SEP05), following allegations of drug-taking, and fashion giant Chanel followed suit today (21SEP05), announcing it has "no plan" to renew her contract when it ends next month (OCT05).
And I KNOW WHAT YOU DID LAST SUMMER star Hewitt believes the action will prompt Moss to get help.
She says, "I have to say that I think maybe they did her a favour, and maybe she'll actually get help. Coffee's one thing, but coke is another. It's not something you want to really have as a problem in your life.
"I think we have to kind of stop rewarding bad behaviour and actually start helping people.
"You know when you're out in public that there are gonna be people who watching you, so you should just try to act like somebody that you would wanna be proud of if they got a photo of you. Not that you should always feel like you're always working, but it goes with the job, I think."
The woes for Moss began when a photograph appeared in British newspaper the Daily Mirror last Thursday (15SEP05) showing the model snorting what appeared to be cocaine.