Singer-and-actress Jennifer Lopez always sets out to make her perfumes smell ''sexy''.
Jennifer Lopez always wants to make her perfumes "sexy".
The singer-and-actress thinks she drove manufacturers Coty "crazy" when creating the specific scent she was looking for with her new fragrance Love and Glamour.
She said: "I drive Coty a little bit crazy. Because it's always not signature enough. I go back and say things like, 'Can we push the sandalwood a little bit more, can we make it a tiny bit more sexy?'
"To translate that into actual chemistry is a difficult thing. Then they go back and say, 'What does she mean by sexy?' And I'm like, 'You know if you Take That little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?'
"And then I think we are in the right direction. And then they come with one or two variations and I say, 'No, that's not it.' It's a long process."
Jennifer loves creating a scent because there are so many different avenues to explore in designing a "unique" fragrance.
She added in an interview with WWD: "Making the bottle, creating the packaging, creating the campaign - it's all so much easier than creating the juice. You always want to create something signature - that's always kind of what I'm pushing for when working with Coty. You want it to be a combination that people have never smelled before. It's always an exciting time, because the sky's the limit and it can go in any direction."