Hudson helps explain the Affordable Care Act (ACA) to young people with some hilarious results.
With the launch of its new Affordable Care Act (ACA), AKA Obamacare, The White House needed a little help making the information of its new healthcare scheme accessible. Realising most youngsters spend their time of the internet these days, White House officials invited a group of celebrities to sit and discuss ways of communicating the aims and benefits of Obamacare through pop culture.
Jennifer Hudson Used Her Talents As Actress & Comedian To Help Educate People.
Jennifer Hudson, Amy Poehler, and representatives for both Alicia Keys and Oprah Winfrey headed to The White House to form strategies of introducing Obamacare to the younger generations without making it seem like a lecture.
Oscar-winning actress Hudson became involved in a Funny or Die movie project entitled Scandalous with Jennifer Hudson: a spoof of the hit drama, Scandal, starring the Emmy-nominated Kerry Washington. Starring as a fixer, or "covert scandal manager" as Hudson calls it, "Lydia Cole" meets with clients in dark alleyways, on park benches and shady phoneboxes in search of a new scandal to clean up.
Watch The Scandalous With Jennifer Hudson Clip:
To Cole's exasperation, all of the clients are concerned about healthcare; whether it's one woman worried that her company doesn't cover mammograms to a young man worried about asthma. "The ACA covers preventative care for women's health," Hudson tells the former, before adding, "Girl, go find you a scandal."
Cole meets up with a senator who tells her his mistress is pregnant, to which she exclaims, "Finally, an actual scandal," only to have the senator explain that his mistress lacks health insurance. "Son of a b**ch," mutters Cole before talking him through the process of obtaining affordable healthcare: "the ACA takes about 15 minutes to sign up for on healthcare.gov."
Hudson Parodied Kerry Washington's Olivia Pope.
Witty and well-presented, Scandalous with Jennifer Hudson is an ingenious way of informing people about the new reforms without falling victim to a short attention span. According to ABC News, the film was privately funded rather than financed by the government. "I think you can kind of have fun with some of the misinformation that's out there," said Mike Farah, president of production for Funny or Die whose website welcomes 19 million users a month, via Reuters.
For Obamacare to succeed, the White House apparently needs to attract 2.7 million younger consumers between the ages of 18 to 35, mostly male and non-white, to participate in new online health insurance exchanges. The Funny or Die clip is part of the strategy to reach that key demographic.