For about a week now Facebook and Twitter have both been overrun with selfies of girls wearing no makeup. At first we were all a little confused, but things got increasingly clearer when we realised that the photos were part of what became a viral campaign to raise money for Cancer Research UK. No one is quite sure how the #nomakeupselfie trend started, although it has incredibly raised £8 million (over $13m) so far. Not bad for free advertising that Cancer Research UK didn’t even initiate themselves! The power of social media, eh?
Jemima Khan is the latest celeb to post a no makeup selfie
Never a bunch to miss out on taking a photograph of themselves for their fans, the celebs have recently been getting involved. The latest addition is journalist and campaigner Jemima Khan who snapped a bare faced pic of herself, after retweeting a Cancer Research UK post and adding that she is “always late to the party”. Unsurprisingly, Jemima looked stunning as usual, we’re still waiting for a #nomakeupselfie from a celebrity where they look anything other than flawless!
Continue reading: Jemima Khan Latest Star To Join #nomakeupselfie Trend To Raise Money