Jeff Bridges hates promoting his movies - because he fears he'll reveal the plotlines to fans before the films are released.
The actor is currently embarking on a series of interviews for Crazy Heart, ahead of this month's (Feb10) Academy Awards in Los Angeles where he is nominated for the Best Actor honour.
But Bridges is careful to control the amount of information he gives away for moviegoers who haven't yet seen the film.
He tells British morning show GMTV, "This is always a challenge, talking about (my) movies. I love to go to movies myself and when I see a movie I like to know as little as possible and I'm saying too much!"