The hottest couple in the music business named their daughter Blue Ivy Carter earlier this year and wanted to trademark the unusual moniker, so that they could launch a line of baby products.
Unfortunately for Jay Z and Beyonce, Veronica Alexander had other ideas. Veronica founded an events and wedding planning company, Blue Ivy Events, back in 2009 and wasn’t prepared to let the name go – no matter how rich and powerful her rivals happened to be. “Money doesn't buy everything,” Alexander said to Rolling Stone. The famous couple filed a petition to the US patent’s office and in response, Veronica filed her own application. The trademark office have authorized her to continue using the name. Meanwhile Beyonce and Jay Z can use the name for other products and services but they will not get sole rights to the title. Good news for both parties – even if Blue Ivy’s parents didn’t quite get the exclusivity they were after.
“I knew this was going to be a bittersweet roller coaster. If this [hadn't worked], I'd go after both of them," said Alexander. "There's no way by way of being a celebrity they should have entitlement [to the name]. Shame on them." Having said that, she’s secretly pleased that she and the music legends both have the same taste in names: “For me it was a very large compliment… All in all I was extremely happy that my design capacity is pretty badass.”