The multi-million selling rapper Jay-Z aimed to combine and rap and modern art this week, performing his new track 'Picasso Baby' for six consecutive hours at Chelsea's Pace Gallery in New York. Confused? Well, the lengthy 'secret' performance was used both to shoot Hova's new video and to promote his new album 'Magna Carta Holy Grail.'
Though the performance was kept hush-hush, it didn't take invited guests long to post videos and pictures to Vine, Instagram and Twitter. According to the New York Post's report, Jay-Z was entertaining the likes of, "Judd Apatow, Adam Driver, Cynthia Rowley, George Condo and others" reportedly "serenading Alan Cumming, and dancing around Marina Abramovic, Performa founder RoseLee Goldberg and even a woman on a scooter with her leg in a cast."
The marathon performance, shot by film director Mark Romanek, centred on the rapper's arty track 'Picasso Baby,' which includes the lyrics, "I just want a Picasso, in my casa . . . I wanna Rothko, no I wanna brothel," as well as referencing "Jeff Koons balloons" and "[George] Condos in my condos."
Watch Jay-Z performing 'Picasso Baby':
Many have compared Jay-Z's stunt to Tilda Swinton's sleeping-in-the-name-of-art antics from earlier this year, though it seems rockers The National did the exact same thing in May. The Brooklyn band played their new song 'Sorrow' for six hours at MoMA. How unoriginal Jay.
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