The rapper has dropped his new music video, but only through Facebook at first.
Jay Z has made history by choosing to release the video for his new single, 'Holy Grail,' solely through social media in the first 24 hours. Facebook have an exclusive window to show the video for the first 24 hours, and from then on it will be on wider release.
Jay Z Has Teemed Up With Facebook, As He Did With Samsung To Launch His Album.
Nick Grudin, head of content partnerships for Facebook spoke of the company's enthusiasm for the unusual video launch: "What we're doing with Jay Z today is really exciting and we think emblematic of the evolution for music and how musicians can connect with their fans."
He continued, "And we think that is particularly evident in Jay Z's approach here, which will really allow him to go direct to a massive and instant global audience[...]This Jay Z video is a nice milestone in showing what's possible in reaching the Facebook audience and really socially electrifying his fanbase."
Jay Z Celebrates His New Single With A Dark & Artsy New Vid.
'Holy Grail,' the Justin Timberlake-featuring single from Jay Z's latest double platinum album, Magna Carta Holy Grail, had been sitting in the top ten in the charts before its accompanying video's release but the latest drop is sure to propel the music higher up the charts. As it's a Facebook exclusive, we can't give you the vid but you can find it here.
In the video, Jay Z is pictured in a dark, gothic mansion where he raps whilst watching boxing on many television screens and conspiractorial documents flash on the screen. Justin sombrely walks down some stairs as his singing verse kicks in and there's a woman under a white sheet. Who could it be? Then there's more women; a whole room full of ghostly sheet dancers writhing under white cotton. As J.T proclaims "Holy Grail," Jay Z's back, rapping in a dank chamber, puffing on a cigar and messing about on a four-poster bed.
That's A Lot Of Glass & Fire Around...Health And Safety, People.
The video's suitably arty and probably loaded with metaphor; fire, angels, guns, but the video ends with a cascading tower of falling champagne glasses and all we're able to think is: wonder who has to clean up all that mess?
Jay Z's Magna Carta Holy Grail is out now whilst Justin Timberlake's The 20/20 Experience Pt. 2 will hit stores on 27th September.
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