When Jennifer Lopez's ex decided to get the label going again with new distributing partner UNIVERSAL RECORDS, he decided to do it with Bad Boys II, which he predicts will be "the biggest soundtrack of the year".
Diddy says, "You hear so many competitive stories about the music business, but I want to emphasize that this soundtrack was a real cohesive effort. I don't usually ask people for a lot of favours, but I called in a lot of favours to do this soundtrack. My friends really helped me out.
"An artist like Justin Timberlake had never done a soundtrack song before this one. This album also has collaborations that you can't find anywhere else."
Diddy is looking forward to starting a new chapter in the history of his label, which he founded in 1991. He adds, "A lot of boutique labels were around then, and mine is one of the few that's still standing. I've made a lot of friends along the way, and that has a lot to do with why I've been able to put out great records like this one."15/06/2003 14:01