Actually, the film's casting ensures wide viewing across two specialized, rabid demographics: Elvis fans and Bruce Campbell fans. Some of the former are marked by their staunch, pioneering disbelief that Elvis could actually be dead, later applied to nearly any pop star who died before 50.
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He'll also be on board as a producer for the book to screen adaptation.
Gendry has been living under Cersei Lannister's nose for quite some time now.
The director would love to take the films in a different direction.