Netflix has introduced multiple viewer profiles which will ensure viewers, using the same account, have personal recommendations suitable to their viewing habits.
Netflix has introduced their new viewer profile feature. The multi profiles (up to five per account) will allow individual viewers their own viewing area which will ensure they are receiving appropriate recommendations.
Jason Bateman and Amanda Anka at the premiere of Season 4 of Arrested Development at the TCL Theater in L.A. Arrested Development is one of Netflix's flagship shows.
The tool was introduced in the US on Thursday so the internet provider would better be able to understand their audiences' viewing habits and needs. For instance a child of 6 may enjoy watching a show such as Peppa Pig whereas the 30+ adults of the household may prefer horror films. There's a distinct difference between the sorts of recommendations Netflix would provide for the two very different audiences. This latest application is intended to solve this problem.
This was the thoughts of Neil Hunt, Netflix's chief product officer, who said in a statement: "if the kids have been watching a lot of 'Shaun the Sheep,' that doesn't particularly help us help you find the next gritty drama to watch after they have gone to bed."
Netflix made headlines recently as it was the first internet television provider to receive Emmy nominations. It produces a number of shows including Arrested Development (starring Jason Bateman and Will Arnett) and Orange is the New Black (with Taylor Schilling), which are fully available on Netflix for viewers to watch at their leisure. These features and their adaptation have ensured Netflix continues to profit and expand. It was announced last month that they would be expanding their service in the Netherlands, which will be their 41st country.
The profile feature is available on the Netflix website, on Apple products, PlayStation 3, Xbox 360 and certain smart TV models. Those viewing Netflix on a Wii will have to wait until the end of August for the feature and Android users until the end of the year.
Taylor Schilling at the New York premiere of House of Cards, she stars in Orange is the New Black another Netflix Original production.
Will Arnett at the premiere of Season 4 of Arrested Development at the TCL Theater in L.A.