MAD MEN creator MATTHEW WEINER urges his female stars to indulge in tasty treats and stay off the treadmill - so they can look "healthy", according to actress January Jones.
The blonde bombshell insists she loves working on the drama, set in the 1960s, because she is expected to look like a curvy '60s woman rather than a modern, toned Hollywood actress.
Weiner reportedly asked Jones to put on weight last year (09) and she admits she's embracing her new body shape and enjoying "beer and carbs".
She tells Britain's Tatler magazine, "He (Weiner) would prefer we didn't work out and that we eat really well, so we look like healthy women... I wish more women would realise that's what men like."