The Super Bowl was the second-most watched TV programme in US history, according to new viewing figures.
An amazing audience average of 97.5 million people watched the New York Giants' 17-14 defeat of the New England Patriots on Sunday night, according to Nielsen Media Research.
Eli Manning's late touchdown pass to Plaxico Burress was the thrilling highlight of the most-watched Super Bowl ever, smashing the 94.1 million record set by the 1996 clash between the Dallas Cowboys and the Pittsburgh Steelers.
Only the 1983 finale of MASH earned more viewers than Sunday's Super Bowl in Glendale, Arizona, with an average of 106 million viewers.
An estimated 148.3 million people are estimated to have watched Sunday's match-up at some point, while more than 80 per cent of viewers in Boston - home to the Patriots - tuned in.
Tom Petty performed during the half-time show, for which advertising space can cost up to $100,000 per second, though his set did not include any 'wardrobe malfunctions' as experienced by 2004 performer Janet Jackson.
It is believed Canadian rockers Arcade Fire may sue Fox TV after one of their songs was used without permission during the Super Bowl broadcast.
Pitchfork reports that the group's representatives are looking into the network's use of their song No Cars Go during an NFL commercial in the half-time show.