In the Appalachian Mountains of Virginia lies a blue-collar coal-mining town called Big Stone Gap, full of hard-workers and morally upstanding citizens. Ave Maria Mulligan isn't getting any younger, but she's no qualms about living life as a spinster while working at the local pharmacy. She has plenty of friends and more than enough stability, but all that's about to change with the death of her mother. She discovers secrets she never knew about her family, including the truth about her Italian father who she's determined to travel to Europe to visit. Then out of nowhere her only love interest wants to marry her, but she's not sure if she's ready for that. This woman has enough on her plate to keep her busy, but she's really got to think about what she wants from her life now.
Continue: Big Stone Gap - Trailer
The beautifully shot advert was released on Sunday and has become a significant hit.
The band re-post his video on their social media page.