127 Hours star James Franco will rev up the Daytona 500 race in Florida on Oscar day (24Feb13) as Nascar's latest celebrity Grand Marshal.

The actor will get the chance to call out the immortal line "Drivers, start your engines" at the 55th running of the race.

Franco joins the likes of John Travolta, Ben Affleck, Nicolas Cage and Matthew MCConaughey, who have previously held the rank of Grand Marshal at the great race.