James Bond's latest adventure Casino Royale is breaking high-tech records in North America.
The film, starring Daniel Craig, has become the best-selling hi-definition DVD to date - a week after its release as a Blu-ray disc.
Sony studio executives boast the company has shipped more than 100,000 units in North America, a record for the format. The studio heads have also announced Casino Royale set a record for the most hi-def DVD discs sold in one day.
The best-selling movie in the HD DVD format, Batman BEGINS, has sold 43,000 copies to date.