Rapper Ja Rule has set up his own internet radio station from his home in New York. The Always On Time hitmaker, real name Jeffrey Atkins, fronts the ambitious new venture and hosts a weekly hip-hop show every Friday. The hip-hop star launched the network in March (07) and he's delighted with his first months as a radio mogul. He says, "It's the best because we're not censored, and you can log in from anywhere and hear my station. "As technology is going forward... if you go on the iPhone, you can go to a website that has audio... It's becoming easier. "It's even easier than satellite radio because we're not making you pay for it."