Rap mogul Irv Gotti wants to emulate the career of the late Atlantic Records founder AHMET ERTEGUN - and work until his death. The Inc. boss, real name Irving Lorenzo, has also hailed veteran record label heads like Universal boss Doug Morris and 75-year-old J Records founder, Clive Davis, who both continue to work into their old age. He says, "The music thing goes deep with me. I want to be like Doug Morris and Clive Davis. Until he died, Ahmet Ertegun was still going to the office. I'm in that mode." Ertegun died in December (06) after seven weeks in a coma following a fall at a Rolling Stones concert.