Beauty is new to the pop scene, spreading the word of positivity through his uplifting pop tones although there's a melancholic edge to debut single 'Grown Up'. Themes of nostalgia and relationships are strong throughout his music but, despite this, Beauty's modem operandi is to make you want to get up and dance!
We caught up with Beauty to find out a little more.
Hi Beauty, please introduce yourself - who are you, where are you from and what kind of music do you make?
Hey, whats up! I'm Beauty. I come from a lovely city called Liverpool! I guess you would categorise what I make as pop music. I like to call it "cool pop" because even though it's very poppy, it's not quite straight forward, cookie cutter. It's a bit more chill and there are urban influences mixed in there too.
Single 'Grown Up' is out soon - what is the track about?
Grown Up is an ode to teenage nostalgia. I took a moment to remember and write about the wild and wonderful things that my best friends and I used to get up to before we transitioned into adult life. I wanted to show my appreciation for that, but also express my sadness for its passing because I felt like I had woken up one day and in the blink of an eye, time had catapulted me into adulthood. It seemed that it was just yesterday that we were celebrating our 16th birthdays and getting into all kinds of trouble. It made me wonder - now that we are adults, is it everything that we'd hoped for?
Musically, what influences you?
I'm a sucker for strong pop melodies. You know those super annoying ones that get stuck in your head and you end up singing them everywhere you go? My goal is to write those! So naturally i'm influenced by melody royalty such as Max Martin, Stargate, Dr. Luke, Ester Dean. There are some artists that i'm really enjoying listening to at the moment - Tove Lo, MNEK, Troye Sivan, and Sia to name a few.
Your sound is very pop - what do you think about the pop music scene right now?
I think it's great! It's really fresh and there is a lot of creativity and experimenting going on production wise. I love discovering new artists that really get me excited and there are definitely enough strong new comers out there right now.
How hard is it for new artists to break into the pop market?
It's not a walk in the park that's for sure! But I think that if you are consistent with your work and you are willing to push above and beyond and also network, network, network, then you stand a good chance of success. It's as hard as you want it to be. If you are willing to put in what is required, it will work for you.
Did you always want to be a singer when you were 'grown up'?
Hahaha I see what you did there! Cheeky! Yeah I did actually. And I know that it sounds cheesy and cliché but memories of me dancing around my bedroom and visualising myself on a stage all seem to point in that direction. Music has just always been apart of my psyche for as long as I can remember and I just wanted to learn about it. How to make it, how to dance to it, how to sing to it, how to connect to it in as many ways that I could.
What are your plans beyond the single release?
I've spent the past months writing and recording and I now have an albums worth of material and I'm deciding what to do with it. I'm learning towards releasing it in two parts as two separate EP's. So yeah there is definitely an EP on its way very, very soon, the possibility of a music video and I will be getting back to the stage.
If you weren't performing as Beauty, what would you like to be doing?
If I wasn't an artist, I would probably be working hard in the background writing songs for other artists! There are also many things that I enjoy so if music wasn't an option, then I might have found myself working in creative marketing, opening a restaurant/Bar or working with animals.
Beauty on Facebook -
'The Now Now' will be released on June 29th, and two new teaser tracks have appeared - 'Humility' and 'Lake Zurich'.