Rita Ora - Madonna's Material Girl Going Global With London Native Rita Ora As Its Face

Madonna’s fashion line Material Girl is set to launch its new collection and it’s all looking very British. The original material girl, along with daughter Lurdes Leon, chose none other than Rita Ora as the face of the collection. The campaign features the Kosovo-born singer posing in colourful shots around London. Naturally, she is seen sporting the summery designs of Material Girl’s summer collection.

Rita Ora, Material Girl
Ora looks gorgeous in the colorful shots.

"To be hand-picked by Madonna and her incredibly cool daughter Lola is the largest of all compliments," she told Us Magazine. "This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun."

Rita Ora, Material Girl
The campaign adds a new, international feel to Material Girl.

The singer can be seen wearing the colorful pieces, as well as a “bearskin – the fur hat, traditionally worn by members of the Queen’s Guard. The shots have been taken at iconic locations like Buckingham Palace, the London Eye and Big Ben and also features cultural icons like London cabs and the classic, now firmly out-of-use red phone booths.

Rita Ora, Material Girl
The released pictures also feature a lot of action shots of Ora around town.

Previous faces of the campaign include Taylor Momsen and Kelly Osbourne. Despite the upcoming launch of a global marketing campaign, Material Girl is so far only available in Macy’s stores, as well as the chain’s online shop.

Rita Ora, Material Girl
So far, the collection is only available online or in-store from Macy's.

“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Madonna and Lola said in statement. “On stage or off, in photos or on the street — she’s a magnet! This is what the Material Girl brand is all about!”

Rita Ora, Material Girl
The singer wasn't just chosen for her looks, but her confidence as well.


Contactmusic

Tags: Rita Ora - Madonna


Editors Recommendations

'X-Men' Director Bryan Singer Sued For Alleged Sexually Assaulting 17 Year-Old Boy

Bryan Singer, who is a director, producer, and writer of more than 15 productions...

'X-Men' Director Bryan Singer Sued For Alleged Sexually Assaulting 17 Year-Old Boy

Jenny McCarthy Debuts Giant Rock (Oh, And Engagement) On "The View"

Congratulations to Jenny McCarthy and Donnie Wahlberg, who are engaged now, according...

Jenny McCarthy Debuts Giant Rock (Oh, And Engagement) On

Who Was The Mastermind Behind Game Of Thrones' Purple Wedding?

Yikes, GoT fans! Was Sunday night’s episode of Game of Thrones even more shocking...

Who Was The Mastermind Behind Game Of Thrones' Purple Wedding?

Miley Cyrus' Hospital Stay Extended Over Severe Allergic Reaction

It might be a while until Miley Cyrus is back on her grind (or her twerk, as the case...

Miley Cyrus' Hospital Stay Extended Over Severe Allergic Reaction

Is Tom Hardy The Right Choice To Play The Next Bond?

Tom Hardy has been the public’s number one choice to replace Daniel Craig...

Is Tom Hardy The Right Choice To Play The Next Bond?

Lorde Finally Meets Baseball Star Who Inspired Hit Track 'Royals'

Lorde burst onto the world's music scene last summer with her smash hit 'Royals.'...

Lorde Finally Meets Baseball Star Who Inspired Hit Track 'Royals'

Jay Z Announces Second Budweiser Made in America Music Festival To Be Held In Los Angeles

Jay Z is one of the music's most successful entrepreneurs and he is now making...

Jay Z Announces Second Budweiser Made in America Music Festival To Be Held In Los Angeles

AC/DC Aren't Retiring After All, It's Just One Band Member

Finally, after three whole days of unchecked speculation online, AC/DC have...

AC/DC Aren't Retiring After All, It's Just One Band Member

Lady Gaga Startling Unedited Versace Ad Snaps Leaked

Lady Gaga has become the latest celebrity to find themselves in the middle...

Lady Gaga Startling Unedited Versace Ad Snaps Leaked


More recommendations

Comments

Rita Ora Newsletter

Subscribe to this news alert service to receive news and reviews on Rita Ora

Unsubscribe | Unsubscribe All