Rita Ora - Madonna's Material Girl Going Global With London Native Rita Ora As Its Face

Subscribe to Rita Ora alerts

Madonna’s fashion line Material Girl is set to launch its new collection and it’s all looking very British. The original material girl, along with daughter Lurdes Leon, chose none other than Rita Ora as the face of the collection. The campaign features the Kosovo-born singer posing in colourful shots around London. Naturally, she is seen sporting the summery designs of Material Girl’s summer collection.

Rita Ora, Material Girl
Ora looks gorgeous in the colorful shots.

"To be hand-picked by Madonna and her incredibly cool daughter Lola is the largest of all compliments," she told Us Magazine. "This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun."

Rita Ora, Material Girl
The campaign adds a new, international feel to Material Girl.

The singer can be seen wearing the colorful pieces, as well as a “bearskin – the fur hat, traditionally worn by members of the Queen’s Guard. The shots have been taken at iconic locations like Buckingham Palace, the London Eye and Big Ben and also features cultural icons like London cabs and the classic, now firmly out-of-use red phone booths.

Rita Ora, Material Girl
The released pictures also feature a lot of action shots of Ora around town.

Previous faces of the campaign include Taylor Momsen and Kelly Osbourne. Despite the upcoming launch of a global marketing campaign, Material Girl is so far only available in Macy’s stores, as well as the chain’s online shop.

Rita Ora, Material Girl
So far, the collection is only available online or in-store from Macy's.

“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Madonna and Lola said in statement. “On stage or off, in photos or on the street — she’s a magnet! This is what the Material Girl brand is all about!”

Rita Ora, Material Girl
The singer wasn't just chosen for her looks, but her confidence as well.


Tags: Rita Ora - Madonna

Subscribe to Rita Ora alerts

More Rita Ora

Jake Gyllenhaal Gets Ripped For Southpaw: Is There Anything He Can't Do?

Jake Gyllenhaal is a shape shifter. There is no other explanation. We barely recognised him whilst he was filming 'Nightcrawler', with his sunken cheeks and...

Rita Ora Stays Cool About 'Fifty Shades Of Grey' Role

It's clear that Rita Ora has got a lot on her plate at the moment, with anticipation surrounding her next movie 'Fifty Shades Of Grey'...

Rita Ora - Red Carpet Interview (2014 American Music Awards) Video

Rita Ora talks about her upcoming role in the erotic thriller 'Fifty Shades Of Grey' on the red carpet at the 2014 American Music Awards.

Fifty Shades Of Grey Trailer

Budding journalist and college student Anastasia Steele has never been the adventurous type in any respect, so when she is faced with the prospect of...


Band Aid 30 - Do They Know It's Christmas? (2014) Video

Bob Geldof introduces the Band Aid 30 edition of 'Do They Know It's Christmas?' which in 2014 focusses on the tragic Ebola epidemic in West...

Adele Allegedly "Ignored" Bob Geldof's Band Aid 30 Call But Makes Charitable Donation Instead

Adele allegedly "ignored" Bob Geldof's calls about taking part in the Band Aid 30 charity single.Adele is not taking part in Band Aid 30.Read More:...

One Direction, Ed Sheeran, Bono: See The Stars Arrive For Band Aid 30 Recording [Pictures]

The Band Aid 30 recording of ‘Do They Know It’s Christmas’ took place in London today, with stars such as One Direction, Ed Sheeran, Bono,...

Rita Ora In Spectacular Twitter Fail

British pop star Rita Ora has embarrassingly tried to distance herself from a Twitter mishap regarding new material. She’s deleted a tweet that she had...



Rita Ora Newsletter

Subscribe to this news alert service to receive news and reviews on Rita Ora

Unsubscribe | Unsubscribe All