Decades of crowd-pleasing around the world have landed Iggy Pop with official recognition from a panel of music industry insiders.
The American punk rocker is to be handed the Freddie Mercury lifetime achievement gong at this week's Vodafone Live Music awards.
Since emerging in the 1970s Iggy's performances remain energy-filled to this day and his efforts have been rewarded by a unanimous verdict from the judging panel.
Thanking Vodafone for the award, the man himself said: "The live show is the real nitty gritty baby, and when it's done well, it is the most potent form of entertainment and politics.
"It is evolution made manifest and without it, we would all die or wish we were. I want to thank Vodafone, I want to thank its UK panel. I want to thank the fans that put me up on the stage for so long."
The Live Music awards take place tomorrow with Arctic Monkeys, Kaiser Chiefs, Kasabian and Muse competing for the plaudit of best live act.
The live male category features James Morrison, Mark Ronson, Mika and Jamie T while the female equivalent pits Amy Winehouse against Lily Allen, Kate Nash and KT Tunstall.