Iggy Pop and KE$HA have teamed up to front a new anti-seal clubbing initiative.
The two stars appear in new Peta ads aimed at highlighting Canada's seal culling efforts.
The ads feature the artists alongside an inset photo of a baby seal and the words, 'Canada's Club Scene Sucks.'
The campaign, set to run on music websites around the world, aims to combat the Canadian government's attempts to market baby seal fur internationally in order to prop up the dying seal massacre.
In addition to reaching young consumers online, Peta members will display the posters at concerts and major music festivals where Iggy Pop and Ke$ha will perform this year (11) to encourage the icons' fans to write their own protest letters to Canada's Prime Minister Stephen Harper.
Pop, who also filmed an exclusive video interview with Peta, admits he was happy to help: "Clubbing baby seals is sick and gives Canada a black eye. Don't let the greed of a few tarnish the image of the whole country."
Tik Tok singer Ke$sha adds, "I was lucky enough to get to watch a bunch of wild seals recently and truly fell in love with these amazing creatures. Canada gets to be host to harp seals each year during their migration to the ice to give birth which is beautiful and peaceful. But because the babies' fur is so soft, there are people who club and brutally kill these young animals.
"The Canadian seal slaughter is barbaric and archaic. My music and my fans are part of a movement of youth taking over the world with positive change. I know they'll help me and Peta ban the Canadian seal slaughter so the only place you see baby seal fur is in a museum."