Current 007 Craig has a five-picture deal with Bond bosses and is expected to step down from the role in the next few years, and his Skyfall co-star Naomie Harris fuelled speculation about Elba being lined up as a possible replacement when she revealed The Wire star had met with producer Barbara Broccoli.
However, Elba is adamant stories about secret meetings and contracts is just gossip.
He tells Britain's Daily Mirror, "It's just a rumour - but what a compliment. I'm flattered by the notion of it. I'm also encouraged that audiences are being more colour-blind these days."
If Elba does land the role, he will make history as the first black James Bond.