If you haven’t been keeping up to date on pop culture news, you might not recognize the name Adele Dazeem. That’s because it was made up by John Travolta during the strangest onstage blunder the Oscars have seen in a while. It’s Idina Menzel, or at least it was supposed to be. As it turns out, the newly renamed (in Travolta’s mind, at least) Frozen star might have a lot to gain from the hilarious mistake.

Idina Menzel
Travolta might not have known her name, but now everybody else does.

There’s nothing like a mishap to get the public talking, after all. And the mistake has put Menzel in the spotlight in a big way. We’re not just talking about Slate’s “Travolta-fy Your Name” game, although it’s hilarious and worth checking out. Since Sunday night, Idina “Dazeem” Menzel has given interviews, appeared on Tonight for a Let It Go cover with The Roots and gotten tons of free press for her new Broadway show, “If/Then,” – the latter thanks to a fake playbill insert for the production, touting the Adele Dazeem as one of the stars. It later turned out that the augmented playbill had been a fake, with a source saying for the New York Daily News: “Somebody put that on Twitter; it’s not real.”

Watch The Roots cover Let It Go - pure gold.

Another joker also put up a photoshopped picture of the Richard Rodgers Theatre’s exterior, where a sign for the show reads, “Starring Adele Dazeem.”

Real or not, it’s pretty funny. For her part, Menzel has been rolling with it. The singer has been busy rehearsing for last night’s opening, but even if she wasn’t, we’re guessing a Broadway veteran like her (roles Rent and Wicked are just two entries in her long list of achievements) has developed a thick skin by now.

Idina Menzel, Olivier Awards
These days Menzel has no time for minor bumps in the road.