Homer Simpson has attracted the wrath of Britain's pagan community with the latest public display of his love for doughnuts.
A giant image of the popular cartoon character has been painted next to a famous hillside fertility symbol in Dorset, as part of a quirky publicity stunt to promote the new Simpsons movie.
The 180ft picture of Homer appears next to the Cerne Abbas giant - a 17th century chalk outline of a naked, club-wielding figure which is believed to symbolise ancient spirituality.
Homer, the head of America's favourite cartoon family, is shown in a more comic pose brandishing a doughnut in his enormous hand.
The artist responsible for the larger-than-life figure, reportedly created with biodegradable paint, has revealed that it took over five hours for Homer to leave his mark at the historical site.
But pagans have described his presence as "disrespectful" and have vowed to turn to "rain magic" in a bid to wash the cartoon giant away.
"We'll be doing some rain magic to bring the rain and wash it away," revealed Ann Bryn-Evans, joint Wessex district manager for the Pagan Federation.
"I'm amazed they got permission to do something so ridiculous," she added, commenting on the bizarre stunt by film promoters.
However it will take more than rain to dampen the spirits of Simpons fans eager to see the movie based on the US cartoon series, which comes 18 years after the popular show was first launched.
The Simpsons movie is due for release later this month.