Dizzee Rascal and Ellie Goulding were recruited to help unveil the night's first award winners and announced Styles had claimed the Best Look trophy, beating off competition from Justin Timberlake, Lady Gaga, Rihanna and Rita Ora. Meanwhile, Tokio Hotel claimed the Best Fan award.
Neither of the winners were on hand to accept their awards.
The big show is currently taking place in Amsterdam, Holland. Miley Cyrus, Eminem and The Killers are among the acts who will be performing and Justin Timberlake and MACklemore & Ryan Lewis lead this year's nominations with five apiece.