The quartet, all Revlon spokeswomen, are being featured in a two-minute mini-movie which will make its debut in New York at the end of the week (ends02APR04), before appearing on the internet and in theatres.
The advertisment will feature a different narrative for each actress which intertwine at the end.
Moore says of the campaign, "It's arresting and different and will get people's attention. And it's entertaining, which is nice, rather than kind of a hard sell."31/03/2004 09:15