The Iron Man star opened her lifestyle brand's pop-up store, goop mrkt, in Manhattan's Columbus Circle in November (15), and just weeks later the shop was targeted by thieves who escaped with more than $173,000 (£108,125) worth of merchandise.

Officers of the New York Police Department who are investigating the theft have now released CCTV images of two men they want to question in connection with the incident, and launched a fresh appeal for information.

Security was stepped up after the theft, and the store closed its doors on Christmas Eve (24Dec15).

Gwyneth's actress mum Blythe Danner spoke out after the incident and insisted her daughter was not too shaken up.

"I called her immediately (after I heard)," she told the New York Post's gossip column Page Six. "And she said, 'Oh, Mom, it's OK. It's good publicity.'

"She always has a good spin on things, and I admire her tenacity and her upbeat message."