Hollywood beauty Gwyneth Paltrow is the latest celebrity to back a charity dedicated to helping Africa's poor. The Shakespeare In Love actress is appearing in a print advert for the KeepAChildAlive.org charity. In the close-up photograph of her face, Paltrow has two blue stripes painted on her left cheekbone. She is urging people to donate money so as to 'pay for lifesaving AIDS drugs that can keep a child, a mother, a father, a family alive'. Other celebrities supporting the cause include Alicia Keys and SIR PAUL MCCARTNEY.