Gwyneth Paltrow has signed a deal with Max Factor to star in a six-month advertising campaign for the makeup giant.
The 39-year-old actress - who this week was named the World's Best Dressed Woman by People magazine - has been employed as the ''creative inspiration'' for the cosmetic company's makeup artists.
The new global advertising campaign launches in November and will see Gwyneth modelling different looks created by the artists to reflect different aspects of her life.
Pat McGrath - the global creative design director for Max Factor, who has curated the campaign - told WWD: ''I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play - model, actress, mother, singer.''
From the ideas, McGrath created seven different looks which will all appear in the campaign with each look based around three ''hero'' Max Factor products.
Esi Eggleston Bracey, vice president of Max Factor, says the relationship with Gwyneth will be ''long-term'' and the results are ''magical''.
Esi enthusiastically said: ''It was magical to see these creative forces coming together ... our international network of renowned makeup artists, led by Pat and inspired by Gwyneth. What a combination and what stunning results ... This campaign is a real Celebration of Max Factor makeup artistry and we're hoping it will act as inspiration for other women to find the glamour statements that are right for them.''
The announcement follows the news the 'Iron Man 2' star - who has daughter Apple, eight, and son Moses, six, with husband Chris Martin - is the new ambassador for Hugo Boss' latest women's fragrance, Boss Nuit Pour Femme.