Gwyneth Paltrow has stepped up her lifestyle business enterprise by opening a pop-up shop in Texas.

The Iron Man star has been doling out self-help advice and shopping tips on her Goop website since 2008 and now she has taken it a step further by launching a store in Dallas.

The Goop shop launched on Monday (17Nov14) and will remain open until 14 December (14). It stocks a variety of high-end designer brands including Stella MCCartney, Calvin Klein Home and Monique Lhuillier.