According to Groove, the economics of throwing a rave: Charge $2 a head for some 200 people to inhabit an abandoned warehouse for one night. Provide free food, water, massages, and of course, music from a parade of 5 or 6 DJs. Sounds like a losing proposition to me.
In fact, the last time I went to a rave (in 1991, when the scene was already on its way out), it cost $8. Today, it's like $20. Groove's $2 rave sounds a little phony, a little dated.
Continue reading: Groove Review