Grant Heslov admits 'Argo' was a ''tricky'' film to market because it doesn't fall into one category and has a strange-sounding title.
Grant Heslov admits 'Argo' was a ''tricky'' film to market.
The producer says he wasn't sure how bosses could promote the film - which stars Ben Affleck and tells the story of the 1980 joint CIA-Canadian secret operation to extract six fugitive American diplomatic personnel out of revolutionary Iran - because it doesn't fall into one category and has a strange-sounding title.
He said: ''It's got an odd title, and it's a very hard film to sell. On one hand, it's a real nail-biter thriller and on the other hand, there's a lot of comedic moments in it, but it's not a comedy. If you sell it as a comedy, people are going to be disappointed. So it was tricky, but the studio did a great job. We're really happy with what they did with it.''
Grant produced the film with George Clooney and says they had been wanting to make it for over five years.
He told deadline.com: ''We found it about five years ago, and we developed it, and it was one of a few films that we had that we felt were ready to go. But George (Clooney) and I just hadn't had time to get it made or figure out what we were going to do with it. When we were shooting The Ides of March, we heard that Ben (Affleck) was interested, so we got together with him, and that's how that ball started rolling.''
This film feels kind of like what you'd expect from a collision between George Clooney...
A sleekly made thriller with a sparky sense of humour, this is also a rare...
For an amazing true story performed by such a strong A-list cast, this is an...
Tracy Letts adapts his own prize-winning play into a blistering depiction of one of cinema's...
Ben Affleck leaps on to the A-list of directors with this relentlessly entertaining thriller, combining...
Based on true events as recounted in the Jon Ronson book, this freewheeling war comedy...
Watch the trailer for The Men Who Stare At Goats Bob Wilton is a journalist...
The Rock: One name symbolizes everything that can be defined as the stereotypical American...
Call it a premature yet promising start to the summer action season. Somehow "The Scorpion...