A facet of popular culture that frequently is at the receiving end of derision of ‘indie’ or ‘underground’ circles, pop music is in actual fact often the site of technological and stylistic innovation- channelling the sounds of the underground and disseminating them to the masses.
Timbaland’s fresh production techniques completely altered the pop landscape of the early naughties, whilst recently, professional egotist and sometimes rapper Kanye West’s ‘Yeezus’ injected the stark and abrasive sounds of experimental hip hop into a mainstream context. It’s a continuous and cyclical process of obsolescence and fresh ideas that has sped up as the instantaneous nature of the internet becomes the central tool in the transportation of the cultural to-and-fro.
But who will usher in a new era of pop in 2014? Which artist will emerge brimming with new ideas, or even just provide fresh spins on existing concepts? Here is a list of the ten most likely candidates:
Continue reading: Chloe Howl, Banks, Jungle: The Future Of Pop In 10 Artists