Brazilian supermodel Gisele Bundchen is taking over Uma Thurman's role as the face of luxury goods label Louis Vuitton.

Pulp Fiction actress Thurman has represented the French fashion house for two seasons, but Louis Vuitton designer Marc Jacobs believes the company needs to use professional models again.

Jacobs explains, "We just wanted a fashion icon more than the celebrity thing.

"I certainly feel Gisele is iconic and recognised all over the world as Gisele. Also, the clothes were hot and sexy and colourful, and we thought she would exaggerate the strength and the heat of the collection."

Previous faces of Louis Vuitton include Jennifer Lopez, Scarlett Johansson, Christina Ricci and Chloe Sevigny.