Giorgio Armani thinks being ''good looking'' helped him break into fashion

The Italian designer - who is known for his clean cut, tailored menswear - admits it wasn't difficult for him to get noticed when he was younger because of his appearance.

He says: ''Up until I was about 30 to 32-years-old, I used to potter around doing a small job at a department store.

''I used to coordinate what went into the window or other store tasks. And I didn't have to work very hard - because, well, I was quite good looking.

''The female managers in the shop used to favour me, making things really easy for me.''

However, Giorgio, 78, soon came to the conclusion that going about it in such a way left little room for excitement and respect.

He told Italian newspaper La Repubblica:''I realised that I couldn't and didn't want to go on living like that - on the fringes of a beautiful profession, without working hard, without risking, without standing up for it.

''So, I learned how to work in all different areas of this profession. First I committed myself exclusively to fashion design, because I had a partner who dealt with all the economical and practical aspects.

''And then, when my partner passed away I had to take care of everything myself. I had to somehow wake up and doing this made me into who I am today.''